When you create a new website or redesign an old website, it’s easy to get caught up in aesthetics and ignore everything else. You (or your web designer) can spend hours picking the right colors for your sidebar or experimenting with the image layout. However, if you want your site to reach your business goals (brand awareness, lead generation, etc.), you need to focus more on designing your website.
Sure, the design is important and should not be neglected, but just focusing on designing a beautiful website could jeopardize your business. In a modern digital landscape where people have over a billion websites they may end up on, it’s crucial that your website is for usability (how easy your website is) and user experience (how enjoyable it is to interact with your website) is optimized.
Although modern websites focus on the user experience, it is also important to know that your website should be optimized for search engines as well. This is where responsive web design comes in, creating a responsive website will make sure your users have a great user experience, but you’ll also send good signals to search engines and your content will be highly rated in the search results. Let’s take a look at how you can achieve this. From a reputable digital agency in Dubai, you will have the best support in this matter.
What is responsive web design?
Responsive Web Design is a web design approach that allows web pages to be displayed on a variety of devices or screen sizes. This approach provides a customizable website for multiple screen sizes. Instead of creating a separate smartphone, tablet and e-reader websites, web developers use fluid mesh, media queries and flexible images to create a website that seamlessly delivers content across multiple channels. Continue reading